The Importance of Managing, Developing & Improving the Candidate Experience

Candidate Experience

For all dental jobs that you advertise to the public at large, it is crucial that the entire process is seen to be fair and professional. If this is not done, the dental office could fail to meet regulations, but also make the business a no-go for applicants in the future, as bad word travels fast! This means you could miss out on the new talent coming through.

Especially in the age of social media where applicants are quick to show their frustration and unhappiness online, it is important you create a candidate experience that is second to none. So, how do you create the perfect candidate experience?

Keep all Candidates Up-to-Date

From personal experience, there is nothing worse when you have spent hours researching the workplace where you wish to work and creating the perfect application, and they don’t respond. It is important for you to recognize this effort by keeping each candidate up-to-date with the latest developments in the process. It could be that all you need to do is to send a bulk email to all applicants.

Be Polite and Professional

If a candidate is not successful and doesn’t meet your selection criteria, it is important from a human point of view to thank them for their application and their interest and wish them well. Providing advice as to why there were not successful would also benefit them in the future. Also, it is important to remain on good terms with each candidate, especially if they were a close fit for the position. Maybe in the future they may be suitable for the position. A recent study found that 9 in 10 of candidates would reapply for the same position if they were kept abreast of the latest developments in the application process. This would therefore reduce recruitment costs in the future, and what’s more, it is free to do!

Monitor & Improve the Candidate Experience

How do you measure the success or failure of the candidate experience? We would recommend that you chat with your existing employees, who may be able to give you a first-hand account of how they found the application process when they applied for their own job. They could detail areas of improvement that you may find useful. To make feedback as accurate as possible, you may wish to make all responses anonymous. Your employees will also feel they are valued if they are asking for your opinion, which improves the bond between management and staff.

For more tips on improving the candidate experience, check out